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Online marketing woordenboek

Vind hier de betekenis van online marketing termen en onderwerpen.

Mis je nog een term of onderwerp? Laat het ons weten! 🙂

# – A – B – C – D – E – F – G – H – I – J – K – L – M – N – O – P – Q – R – S – T – U – V – W – X – Y – Z

#

301 redirect / doorverwijzing
302 redirect / doorverwijzing
404 error / niet gevonden pagina

A

Aanmelden zoekmachine
Advertentie impressies
Advertising netwerk
Advertorial
Affiliate
Affiliate cookie
Affiliatefraude
Affiliate marketing
Algoritme
Alt-tag
Anchor link
Anchor tekst
Application service provider
Authority
Authority site

B

Backlink
Ban
Banner advertentie
Bartering
Bereik
Black hat SEO
Blog
Bookmark
Bounce rate
Branding
Breadcrumbs
Broken link
Broken linkbuilding
Browser

C

Cache
Call to action
Canonieke URL
Click fraud
Click through
Click Through Rate (CTR)
Clicks
Cloaking
CMS
Code swapping
Comment spam
Consumentgerichte campagnes
Content
Content integration
Content provider
Contextual advertisement
Contextual link inventory
Conversie
Conversiekosten
Conversie rate
Conversie tracking
Cookies
Cost-Per-Click (CPC)
Cost-Per-Lead (CPL)
Cost-Per-Thousand
Crawlen
CSS

D

Data
Deep link
Deep listing
Delisting
Description tag
Directory
Doorklik URL
Doorway page (gateway page)
Duplicate content

E

E-commerce
Editorial board
Editorial guidelines
E-mail marketing
E-mail spam
Exact match relationship

F

Feed
Fixed fee
Flash
Forum
Frame
Free For All (FFA)
Frequency cap

G

Gesponsorde koppeling
Gizmo
Google
Google Ads
Google Analytics
Google Bomb
Google Bowling
Google Mijn Bedrijf
Google Tag Manager
GYM

H

Hits
Homepage
HTML
Https
Hub
Hybride model
Hyperlink
Hypertext

I

IAB
Inbound link
Incentivized traffic
Index
Indexering
Interface
Interne link
Internet
Internet marketing
Interstitial
Intranet
Inventory
IP-nummer
ISDN

J

Javascript

K

Keyword
Keyword cannibalization
Keyword density
Key performance indicator
Keyword research
Keyword string
Keyword stuffing (keyword spam)

L

LAN
Landing page
Latent Semantic indexing (LSI)
Lead
Link
Linkbait
Linkbuilding
Link exchange
Linkfarm
Link juice
Link love
Linkpartner
Link popularity
Link tekst
Listing
Location targeting options
LOG file
Long tail

M

Magento
Marketing
Mashup
Matching options
Mediabureau
Meta crawler
Metadata
Meta keyword
Meta tags
MFA (Made For Adsense/Made For Advertising)
Micro site
Mirror site
Monetize

N

Natural search results
Navigatie
Negatieve keywords
Netiquette
Netwerk
No follow
No index
Non reciprocal link

O

Optimalisatie website
Opt-in e-mail
Opt-out
Organic link
Organische zoekresultaten
Outbound link

P

PageRank
Pageview
Paid inclusion
Paid listings
Paid placement
Paid submission
Panda-algoritme
Pay For Inclusion (PFI)
Pay Per Action (PPA)
Pay-Per-Click (PPC)
Pay-Per-Click zoekmachine
Penalty
Penguin-algoritme
Permission marketing
Pop-under advertentie
Pop-up advertentie
Portal
Positioneren zoekmachines
Product List Ads (PLA)
Proprietary method
Provider
P4P

Q

Query

R

Rank
Reciprocal link
Referrer
Regional Long Tail (RLT)
Robot
Robots.txt
ROI
RON
ROS

S

Sandbox
Scrape
Search algoritme
Search engine
Search Engine Advertising (SEA)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Engine Results Page (SERP)
Search engine spam
Search engine submission
Serviceprovider
Short tail
Site
Site map
Site search
Slotting fee
Social bookmarking
Social media
Social Media Marketing (SMM)
Social Media Poisoning (SMP)
Sock puppet
Spam
Spam ad page
Spamdexing
Spammer
Spider
Spider trap
Splash page
Splog
Sponsorships
Static page
Statistieken
Sticky
Stickiness
Submission
Supplemental index
Surfen

T

Tekstadvertentie
Text link
Text link exchange
Time on page
Title tag (meta title)
Traffic
TrustRank

U

Unieke bezoekers
Uploaden
URL
User Generated Content (UGC)
User session

V

Verticale portal
Vertoningen
Views
Viral marketing

W

Web 2.0
Webcrawler
Webgids
Webverteren
White hat
Widget
WWW

X

Y

Z

Zoekmachine
Zoekmachineoptimalisatie
Zoekmachine spider

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